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Guides for search, ads and AI
Practical, tested advice — no fluff.
Lighthouse scores vs real-user Core Web Vitals: which one counts?
Why your Lighthouse performance score and Google's Core Web Vitals often disagree, and how to use both to make a site faster.
What you can and can't put in Google Ads text
Phone numbers, symbols, capitals and exclamation marks: what Google's Editorial policy actually bans in ad copy, and what's fine.